In light of all the things I have been writing here, about companies accepting responsibility for things going wrong and fixing them instead of sweeping them under the carpet, I find this to be an inspiring article for those companies still not convinced it is the best thing to do. I mean if you can't do it because it is the right thing to do, maybe you'll do it because you'll get more customers:
http://www.wired.com/wired/archive/15.04/wired40_ceo.html